AUTOMOTIVE MARKETING EDUCATION

Using videos for marketing in 2020 is no longer optional. No matter what kind of company you are, video can elevate your brand perception, boost awareness, and improve your sales. In automotive marketing, it is vital to convey trustworthiness, and video lets you do...

As the owner of a dealership, you might be stuck trying to think of ways to market what you have to offer. Fortunately, many marketing methods from other industries can also apply to you, and one of the most effective is with video marketing! Video marketing lets you...

Although it’s been around for quite a while now, the American automotive industry has never seen such immense growth levels as it has in the past decade. From top-level manufacturers to independent car dealers, anyone who is heavily involved in the production,...

Just like many other industries, the automotive industry can benefit significantly from a web marketing strategy to capture new leads and make sales. While there are many ways an automotive company can do this, building a blog is one of the most effective ways to...

Different industries are seeing dramatic changes throughout the years, especially as modern consumers primarily use the internet as the first step in their buyer’s journey. The automotive industry is not exempted from this digital shift, especially when it comes to...

Advertising in the automotive industry has changed drastically in recent years. This is due to the rise of various social media platforms, but it’s also about the change in the buying style for cars. Customers are now more glued to their computers and phones. They...